The Virginia Lottery recently announced “New Games Every Tuesday.” We were challenged with letting people know they can expect a new game for the Lottery every single Tuesday of the year.

The Lottery’s Holiday Campaign is traditionally their largest campaign of the year and includes tv, radio, point-of-sale, out-of-home, digital, and social. This was our very first work done for the Lottery and thanks to a phenomenal team and a terrific client, we were able to go from briefing to fully completed and produced campaign in less than 10 weeks.