This private school is truly different from other area schools but the school was struggling with how to say it, both internally and externally. A brand strategy was created, along with a new tagline, new ads, new admissions materials, a capital campaign, and more.

Response to the brand strategy and execution has been overwhelmingly positive. Applications for admission to the school have increased and donations have grown. The brand has been embraced by the school staff as well, leading to even greater pride in the school and the enthusiastic creation of a new school song based on the new tagline and positioning.

Fable founder David began this project as work for hire by another agency. The school then became (and remains) a proud Fable client.