It started a decade ago with the creation of a single ad that seemed to perfectly capture the spirit of the Science Museum of Virginia. Ever since, SMVA has chosen to work with Fable to help build and grow a meaningful brand through messaging, naming, creative development, and advertising. It is a brand that’s strong enough to contain all the elements that make up the museum and its marketing, powerful enough to help create a roadmap of the museum’s future, and flexible enough to expand and evolve over the years.

Attendance is up 60%, memberships are up 35%, and website visits are up 70%.