For more than 15 years Paragon Construction had been providing outstanding home remodeling services, but it never truly had the succinct representation that comes from a cohesive brand. We were tasked with creating a brand that conveyed both the personality and the philosophy of the company, both verbally and visually.
We began by examining what the company is all about. Our research led us to explore the motivations of homeowners. We created the tagline “Transforming homes and expectations” along with all-new messaging that creates a powerful and meaningful connection with prospective customers. We also created an all-new visual identity for Paragon, including a new logo. We then created a brand video, sales materials and ads.