For more than 15 years Paragon Construction had been providing outstanding home remodeling services, but nobody really knew what they were all about. Without a cohesive brand, Paragon wasn’t delivering the message of why they matter. Our research led us to explore the motivations of homeowners and what was important to them. We created the tagline “Transforming homes and expectations” along with all-new messaging that creates a powerful and meaningful connection with prospective customers. We also created an all-new visual identity for Paragon, including a new logo. We then created a brand video, sales materials, and advertising.