Breaking ground in 2022, Northern Virginia Science Center will be a world-class, interactive museum unlike any other. Before the first exhibit was built, before the first brick was laid, NVSC chose Fable to create its brand. Fable performed market research, created a brand strategy, and developed all brand messaging and its visual identity. This brand will help guide everything the Science Center does, from the architecture of the building to exhibit design to marketing and advertising. The brand is currently being put to work as project partners are working to raise the final 10 percent of the $75 million campaign to build the Science Center.
This is work done for hire by Fable founder, David, for another agency.