Once Upon a Brand.

There are stories everywhere, but a fable is more than just a story. There’s always a moral to a fable. A reason to care. It’s no coincidence that the most effective branding and advertising are the ones that make a meaningful connection with the audience.

The single most important thing any company or organization has is its brand. That’s what determines the direction, tone, feel, content, vision, and execution of every message that is delivered.

This is a team that works diligently, ingeniously, and tirelessly to solve problems. Our work has influenced countless people, driven extraordinary sales, and has been recognized by virtually every major award show, including a recent Emmy win.

Team

Sheryl Sulouff

Sheryl Sulouff

Director of Media

Kaleigh Brown

Kaleigh Brown

Intern

Kate Carpenter

Kate Carpenter

Creative Director

Jessica Diaz

Jessica Diaz

Senior Project Manager

Hilda Hosseini

Hilda Hosseini

Junior Art Director

Chris Johnson

Chris Johnson

Director of UX

Whitney Asher

Whitney Asher

Senior Brand Strategist

Jessica Collins

Jessica Collins

Senior Brand Strategist

Connie Mattox

Connie Mattox

Director of Research

Rachna Gupta

Rachna Gupta

Senior Research Analyst

Sara Marsden

Sara Marsden

Senior Marketing Specialist

David Neale

David Neale

Founder + CEO

Capabilities

Research

Interviews, Focus Groups, Surveys, Brand Audit, Ethnographics, Topline Insights,

Brand Strategy

Strategic Analysis, Target Identification, Brand Strategy, Brand Architecture, Creative Briefs

Messaging

Key Messages, Core Values, Positioning, Tagline, Brand Tone & Voice, Brand Tenets, Customer Journey

Visual Identity

Logo Design, Color Palette, Typography, Style Guide, Digital Brand Guide

Marketing Strategy

Full Marketing Plan (Advertising, Social Media, Email, Website, Content, Blog, etc)

Advertising

Print, Digital, Social, TV, Radio, Outdoor, Non-traditional, etc

Media Planning + Buying

Media Strategy, Planning, Analysis, Buying, Paid Search, etc

Content

Copywriting, Blog Writing, Podcasts + Webinars, Photography, Illustration, etc

Website

UX/UI, Testing, Design, Development, Content, SEO

Social Media

Social Media Kit, Content Creation + Management

Graphic Design

Brochures, Business Cards, Letterhead, Sales Materials, Direct Mail, Signage, Presentations

Film + Video

Concepting, Script Writing, Production, Post-production, Brand Films, Videos, etc

Team Experience