Once Upon a Brand.
There are stories everywhere, but a fable is more than just a story. There’s always a moral to a fable. A reason to care. It’s no coincidence that the most effective branding and advertising are the ones that make a meaningful connection with the audience.
The single most important thing any company or organization has is its brand. That’s what determines the direction, tone, feel, content, vision, and execution of every message that is delivered.
This is a team that works diligently, ingeniously, and tirelessly to solve problems. Our work has influenced countless people, driven extraordinary sales, and has been recognized by virtually every major award show, including a recent Emmy win.
Founder & CEO
Julianne Akins Smith
Senior Art Director & Designer
Senior Brand Strategist
Director of UX
Research & Analysis, Target Identification, Marketing Plan, Brand Strategy
Key Messages, Core Values, Positioning, Tagline, Brand Tone & Voice
Logo Design, Color Palette, Typography, Style Guide
Web Design, Content & Copywriting, Web Development, Social Media
Print, Digital, Broadcast, Outdoor, Non-traditional, Sales Materials
Film & Video
Brand Films, Online Videos