Fable proudly participates in first-of-its-kind Strategic Workshop at VCU Brandcenter
Picture above (center), Founder & CEO David Neale was among the Fable team members joining other members of the local ad community at this past weekend’s Strategic Workshop. VCU and The One Club For Creativity teamed up to create a two-day Strategic Workshop for students and young professionals. More than 60 students from VCU, VCU Brandcenter, JMU, Liberty University, and UVA as well as young professionals participated in a two-day intensive boot camp hosted at VCU Brandcenter. Fable was a proud sponsor of the first-of-its-kind event and several Fable team members were fortunate enough to participate, sharing their stories and advice. Workshop participants were randomly divided into groups and assigned a struggling brand. Based on the lessons, stories, input, advice, and guidance they received, they competed to develop a smart, insightful, and strategically sound creative brief for their assigned brand. Each group then presented their creative brief to a panel of judges from the Richmond ad community, including representatives from Fable, and each team was scored.
The workshop was brought to Richmond by New York-based The One Club, one of the most respected advertising professional development organizations in the world, due to efforts spearheaded by Jessica Collins, a professor at VCU Robertson School’s ad program. A well-accomplished strategist herself, Jessica worked diligently with a core team of her students to organize, promote, and host this event in a very short period of time. The result was an event that brought out the best in Richmond’s advertising community. It was the bringing together of some of the most respected professionals in the business and some of the brightest students. Richmond has a storied past in the advertising business and events such as this one prove that its future looks to be equally impressive. Richmond’s creative community continues to grow in both size and influence. And Fable is humbled and honored to be a small part of it.
Click to read the article in BizSense