June 27, 2017

Fable launches guerrilla marketing campaign for Science Museum

Limited budgets present unique opportunities and challenges. To engage the target audience, we placed an outdoor standee that encouraged interactive participation. All pertinent information (exhibit name, date, location) is included within the image itself, so that when people (naturally) take a photo and post to social media, they have just essentially run an ad for the museum.

The brand and creative strategy that Fable founder David Neale worked to develop several years ago for the Science Museum of Virginia centers around “wonder.” This piece for the “DaVinci Alive” exhibit continues in the same vein as the advertising, encouraging people to interact and experience something new. The new piece will be at Short Pump Town Center mall throughout the summer.

Read full article on Bizsense

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