Fable helps Richmond Police Department create its “LipSync Challenge” video
The city of Richmond, Virginia completed its contribution to the nationwide “Police LipSync Challenge,” with creative direction provided by Fable. The video was shot and edited by New Media Systems and features members of The Richmond City Police Department, Richmond City Fire Department, Richmond Ambulance Authority, Department of Emergency Communications, and residents of Richmond. The video was created as a message of empowerment to women, to encourage girls to consider a career in first response, and to show support both to and from the Richmond community. It features the song “Brave” by Sara Bareilles.
In the first 24 hours and on Facebook alone, the video had already been viewed nearly half a million times. And Sara Bareilles herself tweeted her opinion (see below). Also, the video has been named one of the best LipSync Challenge videos in the country: