Fable has officially launched

As originally reported in BizSense, David Neale has launched Fable in Richmond, Virginia. David has over 25 years’ experience as a creative director and marketing strategist, and hopes to make a real difference in Richmond and beyond.

“A fable is a story with a mission,” says David. “It’s not just a story for story’s sake. A fable has a point. There’s a moral to the story.”

The agency tagline is “Tell stories. Share adventures. Build legends.” Fable will work with clients to do all three for its clients. Every brand has a story to tell. That’s first. Next, we’re all sharing this adventure together. Fable believes in the power of collaboration, and the engagement that comes from sharing the brand experience with the audience. Finally, build legends. In the end, the goal is to create a famous brand. To get results, to incite change, to grow sales, to build a legend.

At launch, Fable’s clients will be The Science Museum of Virginia and The Steward School, both of which David has worked with in the past.

“There’s a real gap in the advertising community of Richmond,” says David. “This is a fantastic community of extraordinarily talented and passionate professionals, but sometimes it can be hard for clients who want to tell a story.” He continues, “There’s the Martin Agency, a terrific shop, at one end and then there are all of these smaller specialty shops at the other end. They only do digital or they only do medical or design or whatever. Fable will provide the national experience and the devotion to craft of someone like Martin, but that might be a bit more attainable to clients. Fable will do it all. Our niche is not a particular industry or execution. Our niche is clients who have a story to tell.”