Fable has new clients, new team members, and new work
FABLE Branding + Advertising has several new clients. Compassion Animal Project is a new, nationwide not-for-profit organization that will help fund life-saving treatments for pets. Fable will provide market research, brand strategy, brand messaging and identity, website, and creative. RoboKai is a robotics experience for kids 7 and older. Fable will provide research, strategy, and brand identity, as well as website, social media, and creative. Dr. Stephen Betchen is a renowned author and relationship & sex therapist. Fable will create a brand strategy and messaging, website, social media, and creative. Lynnhaven School is an independent school based in Henrico County, Virginia. Fable will provide research, strategy, messaging and identity.
Fable has also hired two and promoted one. Sara Marsden, formerly Marketing Director at SPARC Richmond, has joined the agency as Senior Marketing Specialist. Jessica Diaz has been hired as Senior Project Manager. Also, Kate Carpenter has been promoted to Creative Director. She had been Associate Creative Director.
Fable completed its branding of the Northern Virginia Science Center, the future world-class, interactive museum unlike any other to be built in Loudoun County. The science center, breaking ground in 2022, is a partnership between the Children’s Science Center in Northern Virginia and the Science Museum of Virginia. Fable performed market research, created a brand strategy, and developed all brand messaging and its visual identity. This brand will help guide everything the Science Center does, from the architecture of the building to exhibit design to marketing. The brand is currently being put to work as project partners are working to raise the final 10 percent of the $75 million campaign to build the Science Center.