Fable completes its first work for the Virginia Lottery
FABLE Branding + Advertising has completed its first work for the Virginia Lottery. The Lottery’s Holiday Campaign is traditionally the largest campaign of the year and includes tv, radio, point-of-sale, out-of-home, digital, and social. For broadcast, the Fable team collaborated with Virginia-based Cry Films and In Your Ear Studios. “With only ten weeks from briefing to completed campaign, we knew we’d have our work cut out for us,” said Fable CEO David Neale. “But the combination of this extraordinary Fable team plus our partners plus a terrific client made it possible. We couldn’t be prouder.”