Fable client SPARC performs on national TV with Grammy-winning artist Jason Mraz

NBC’s “The Today Show” hosted singer/songwriter Jason Mraz as part of its “Summer Concert Series” where he performed three songs. Kids from SPARC (a performing arts school in Richmond, Virginia) joined him on stage to sing, dance, and play instruments. This is the first national TV appearance for SPARC in its 37-year history. Fable recently created the brand strategy, language, and messaging for SPARC and collaborated with Kate Carpenter Design to create a new logo that reflected the new brand identity. Jason and all of the the kids were each wearing the new logo on their t-shirts as they performed. When asked by NBC’s Al Roker about SPARC, Jason said that SPARC “helps kids discover their shine,” a reference to the brand language and tagline Fable created, “Discover your shine.”