News

August 10, 2018

Fable client SPARC performs on national TV with Grammy-winning artist Jason Mraz

NBC’s “The Today Show” hosted singer/songwriter Jason Mraz as part of its “Summer Concert Series” where he performed three songs. Kids from SPARC (a performing arts school in Richmond, Virginia) joined him on stage to sing, dance, and play instruments. This is the first national TV appearance for SPARC in its 37-year history. Fable recently created the brand strategy, language, and messaging for SPARC and collaborated with Kate Carpenter Design to create a new logo that reflected the new brand identity. Jason and all of the the kids were each wearing the new logo on their t-shirts as they performed. When asked by NBC’s Al Roker about SPARC, Jason said that SPARC “helps kids discover their shine,” a reference to the brand language and tagline Fable created, “Discover your shine.”

July 27, 2018

Fable helps Richmond Police Department create its “LipSync Challenge” video

The city of Richmond, Virginia completed its contribution to the nationwide “Police LipSync Challenge,” with creative direction provided by Fable. The video was shot and edited by New Media Systems and features members of The Richmond City Police Department, Richmond City Fire Department, Richmond Ambulance Authority, Department of Emergency Communications, and residents of Richmond. The video was created as a message of empowerment to women, to encourage girls to consider a career in first response, and to show support both to and from the Richmond community. 

June 26, 2018

Fable wins an Emmy

At the 60th Emmy® Awards, The National Academy of Television Arts & Sciences awarded “The Boy and the Bucket: A Fable” as “Outstanding Commercial – Single Spot.” The brand film was created by Fable, a branding and advertising agency in Richmond, Virginia, and was directed and produced by Stolen Moment Productions. David Neale, Founder & CEO of Fable, accepted the award at the gala held on June 23. The winning film can be viewed on Fable’s homepage.

June 5, 2018

New branding for SPARC has officially launched

The new branding for SPARC (School for the Performing Arts in the Richmond Community) has officially launched. Fable performed research, created brand strategy, and developed brand messaging. Fable also collaborated with Kate Carpenter Design to create a new, evolved logo and visual identity for the brand. “SPARC has always been all about the kids,” says David Neale, Founder & CEO of Fable. “As we developed the branding, we made sure to keep that message at the forefront.”

May 17, 2018

Fable has been nominated for an Emmy

The National Academy of Television Arts & Sciences today announced “The Boy and the Bucket: A Fable” as a nominee in the 60th Emmy® Awards. The brand film was created by Fable, a branding and advertising agency in Richmond, Virginia, and was directed and produced by Stolen Moment Productions. Emmy winners will be announced at a regional gala for the National Capital Chesapeake Bay Chapter on June 23 in Washington DC.

April 9, 2018

Fable wins bronze, silver, and gold at the Richmond Show

The Richmond Show, the highly prestigious annual award show that recognizes outstanding branding and advertising, was held at the Altria Theater in Richmond on April 6, 2018. Fable received bronze, silver, and gold awards at the event for work done in 2017. The agency received trophies in the Production Show, the Interactive Show, and the Advertising Show. Fable’s work for The Science Museum of Virginia was honored, as was Fable’s brand film “The Boy And The Bucket.” 

March 27, 2018

Paragon Construction chooses Fable to create its brand strategy and more

Fable has been selected to perform branding work for Paragon Construction, headquartered in Midlothian, Virginia. Fable will provide brand strategy, brand messaging, marketing plan, identity system, sales materials, and website.

January 29, 2018

Fable is named agency of record for SPARC

Fable has been named agency of record by SPARC (School for the Performing Arts in the Richmond Community). Fable will provide brand and creative strategy, and will collaborate with Kate Carpenter Design to create a new identity system and branding campaign including print, digital, outdoor, and broadcast.

January 22, 2018

Fable makes The One Show shortlist

The One Show is often cited as the most prestigious and reputable award show in the advertising business. We are proud to announce that Fable’s brand film, “The Boy And The Bucket” has been shortlisted for The One Show 2018. The final round of judging takes place in March.

October 31, 2017

The Steward School admissions campaign has launched

Fable has completed a full brand campaign for The Steward School including brand strategy, creative strategy, creative development, and production. The campaign includes print ads, animated web banners, broadcast, and a new printed admissions material.

June 27, 2017

Fable launches guerrilla marketing campaign for Science Museum

Limited budgets present unique opportunities and challenges. To engage the target audience, we placed an outdoor standee that encouraged interactive participation. All pertinent information (exhibit name, date, location) is included within the image itself, so that when people (naturally) take a photo and post to social media, they have just essentially run an ad for the museum.

June 21, 2017

Fable’s brand film, “The Boy And The Bucket,” has been released

Fable is proud to officially unveil its brand film. This is the first piece of work to be completed by the agency that was formed just earlier this year. From the very beginning, we knew that above all else, this film must tell a story. In keeping with the Fable tagline, in fact, it was essential that this film told a story, shared an adventure, and built a legend.

March 30, 2017

Fable has officially launched

As originally reported in BizSense, David Neale has launched Fable in Richmond, Virginia. David has over 25 years’ experience as a creative director and marketing strategist, and hopes to make a real difference in Richmond and beyond.

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