The Richmond Show, the highly prestigious annual award show that recognizes outstanding branding and advertising, was held at the Altria Theater in Richmond on April 6, 2018. Fable received bronze, silver, and gold awards at the event for work done in 2017. The agency received trophies in the Production Show, the Interactive Show, and the Advertising Show. Fable’s work for The Science Museum of Virginia was honored, as was Fable’s brand film “The Boy And The Bucket.”
Fable has been selected to perform branding work for Paragon Construction, headquartered in Midlothian, Virginia. Fable will provide brand strategy, brand messaging, marketing plan, identity system, sales materials, and website.
Fable has been named agency of record by SPARC (School for the Performing Arts in the Richmond Community). Fable will provide brand and creative strategy, and will collaborate with Kate Carpenter Design to create a new identity system and branding campaign including print, digital, outdoor, and broadcast.
The One Show is often cited as the most prestigious and reputable award show in the advertising business. We are proud to announce that Fable’s brand film, “The Boy And The Bucket” has been shortlisted for The One Show 2018. The final round of judging takes place in March.
Fable has completed a full brand campaign for The Steward School including brand strategy, creative strategy, creative development, and production. The campaign includes print ads, animated web banners, broadcast, and a new printed admissions material.
Limited budgets present unique opportunities and challenges. To engage the target audience, we placed an outdoor standee that encouraged interactive participation. All pertinent information (exhibit name, date, location) is included within the image itself, so that when people (naturally) take a photo and post to social media, they have just essentially run an ad for the museum.
Fable is proud to officially unveil its brand film. This is the first piece of work to be completed by the agency that was formed just earlier this year. From the very beginning, we knew that above all else, this film must tell a story. In keeping with the Fable tagline, in fact, it was essential that this film told a story, shared an adventure, and built a legend.